Michael E. Dortch
E-mail: email@example.com / Twitter: @DortchOnIT
Cell: +415/310–6480 / Home: +707/568–6358
Technology Marketing Strategist, Content Creator and Evangelist
Uniquely qualified to help information technology (IT) buyers, sellers and users to maximize revenues, ROI, business value and positive perceptions through more credible and engaging outreach and improved customer, influencer and partner relations. Speaks, reads and writes intermediate-level French. Core competencies include:
Marketing Strategy • Market Research • Market Analysis • Product Marketing • Sales Support
Thought Leadership • Content Development • Content Creation • Client/Partner/Influencer Relations
Public Speaking • Social Media • Online Community Development
Principal Analyst and Managing Editor, DortchOnIT.com, 2009 – 2012; 2014 – present
Independent consultancy+ Analysis, Insight, Presentation: Authored company's first study of integrated voice/data network controllers (PBXs).
Agile, fast and effective developer and creator of business- and technology-focused content. Knowledgeable and experienced marketing/outreach, analyst/influencer relations and media relations strategist and tactician. Analyst coverage areas include cloud computing, customer relationship management (CRM), enterprise resource planning (ERP), social media, virtualization and IT for SMBs.
+ Marketing, Outreach, Social Media: Creating thought leadership documents and collateral for innovative providers including Reachable (formerly 7 Degrees), FatWire (acquired by Oracle), OpenConnect, ServiceNow, VAI, YouSendIt and Ziff Davis B2B Focus. Performed comprehensive editorial review of company Web site for Hitachi Data Systems (HDS); improved content, visitor retention and conversion.
+ Analysis, Insight, Presentation: Former Principal Analyst at Constellation Research Group, covering online experience optimization (OEO), business knowledge optimization (BKO), cloud computing security and technology solutions for SMBs. Also contributed to studies on people management technologies and the evolving roles of chief marketing officers (CMOs). As DortchOnIT.com, created custom analyses of network information security/privacy and digital media infrastructure markets for ANZA Technology Network (Australia/New Zealand-based technology vendors). Moderated multiple virtualization panels at INTEROP New York 2010 and Las Vegas and New York 2011 conferences.
Senior Product Marketing Manager, ServiceNow, 2012 – 2014
Enterprise cloud computing software pioneer
Wrote and edited scripted presentations, data sheets, Web page copy, workshop curricula, sales training courseware and other content that helped grow Platform media and analyst coverage, user adoption and revenues. Moderated and created abstracts, agendas and invitations for multiple Webinars, some of which resulted in hundreds of live attendees and on-demand views. Managed scores of sessions featuring customers and partners at annual Knowledge conference. Assembled and moderated one of the most popular Knowledge sessions for two consecutive years. Forged and extended strong working relationships with multiple company partners, including major Knowledge conference sponsors such as KPMG and Ernst and Young.
Director of Research, Focus.com, 2009 – 2010
Online media company/business information provider
Key research areas included cloud computing, CRM, ERP, marketing, social media for business, telephone systems, unified communications (UC) and virtualization.
+ Client/Influencer Interaction: used personal network of IT industry analysts to bring more than 100 candidate Focus Experts to the company during first three months of employment; helped to expand the Focus Expert Network to some 5,000 participants within a year.
+ Analysis, Insight, Presentation: wrote and published some of the first analysis of Apple's iPad as a business tool; initial Focus Brief downloaded more than 100 times within three days of publication.
+ Content Creation/Development: Created, contributed to and managed creation of research by Focus Expert Network members that helped to make Focus a Crain's B2B Magazine "Top 10 Media Site for 2010" with more than 850,000 community members.
+ Marketing, Outreach, Social Media: Developed content and marketing collateral for and moderated more than 100 Webinars and Interactive Summits that featured leading IT industry analysts and vendor clients. Broke company records and exceeded industry standards for registrants, conversions, retention and revenues.
Senior Analyst, Enabling Technologies & Information Management, Aberdeen Group, 2007 – 2009
Information technology market research firm
Led coverage, survey-based research and analysis of key enabling business technologies, such as software as a service (SaaS), radio frequency identification (RFID) and master data management (MDM).
+ Client/Influencer Interaction: grew revenues from vendor sponsorship of RFID research by 20 percent in first year of coverage ownership by building new and fixing broken vendor client and media relationships.
+ Analysis, Insight, Presentation: drove survey responses and research downloads to record high levels in selected areas. Also participated in keynote panel at Manage Engine's ManageFusion 08 conference.
Director of IT Infrastructure Management Strategies, Robert Frances Group (RFG), 1997 – 2007
Market research/consulting firm
Led coverage and analysis of events, trends and vendors in IT infrastructure management and business alignment, collaboration technologies, open source software, business process management (BPM) and other areas at this “boutique” firm. Also oversaw company-wide editorial consistency and research quality as Executive Editor.
+ Analysis, Insight, Presentation: produced and oversaw creation of research that helped to grow annual company revenues to $3.5 million within three years.
+ Marketing, Outreach, Social Media: raised awareness of company and its research via frequent quotations in business and technology media and presentations at industry events.
Analyst Relations/Public Relations/Marketing Consultant, High Tech Connect, 1996 – 2007
Contract marketing/PR services provider
Developed marketing collateral and forged analyst and media relationships for groundbreaking high-tech start-ups and market leaders.
+ Marketing, Outreach, Social Media: designed pre-event Web site and managed on-site live Webcast production team, live online chat and media interviews for "A Day in the Garden" (Woodstock anniversary festival held on original site) in 1998 for Infoseek.com (now Disney's Go.com). Generated hundreds of online content contributions and thousands of page views.
+ Content Creation/Development: created data sheets, e-books, product briefs, Web site landing pages and other comprehensive collateral for multiple CA Technologies products. Developed brochures and marketing collateral for Transvirtual Technologies, developers of PocketLinux.
Chief Evangelist, UnixWare Technology Group (UTG), 1994 – 1996
Software industry trade association
Led group outreach and marketing efforts for trade association of more than 20 leading computing vendors, such at AT&T, Fujitsu, NEC and Unisys, supporting Novell's UnixWare operating environment.
+ Client/Influencer Interaction: Forged and managed effective relationships with industry analysts, media and other influencers.
+ Marketing, Outreach, Social Media: Oversaw a three-person team and a $1.2-million budget.
Senior Writer, CommunicationsWeek/CMP Media (now United Business Media), 1989 – 1994
Business/technology weekly newspaper
+ Analysis, Insight, Presentation: led coverage of multiple established and emerging enterprise technologies, from UNIX and open source software to high-speed networking and switching.
+ Client/Influencer Interaction: forged relationships with, interviewed and quoted leading IT industry analysts. Also conducted numerous interviews with industry luminaries from Novell founder Ray Noorda to Microsoft co-founder Bill Gates.
Consultant/Freelance Writer, 1980 - 1989
+ Analysis, Insight, Presentation: authored “The ABCs of Local-Area Networks,” a book published in 1990 internationally in three languages by leading technology book publisher Sybex upon invitation from publisher.
+ Content Creation/Development: created thought leadership documents and other collateral for various technology vendors and research providers and numerous articles for technology and business magazines.
Senior Analyst/Manager of Information Technologies, The Yankee Group, 1977 – 1980
Market research/consulting firm
Wrote and edited research in telecommunications and enterprise computing at this pioneering analysis, research and consulting firm.
+ Client/Influencer Interaction: Helped company grow from a single office and staff of five to 55 people and offices in three countries.
Massachusetts Institute of Technology (M.I.T.), Computer Science, Theater, Writing, 1973 -1976. Activities and Societies: Alpha Phi Omega, Lecture Series Committee, Musical Theater Guild, Student Politics.
Highly proficient in Microsoft Office Suite, online research tools and Macintosh and Windows computing environments.