What's Going On Here? Help For Your Digital Business!

(I'm on Google+, Facebook, Quora, and elsewhere online, too...) 

Greetings! In case you weren't yet sure, I'm Michael Dortch, also known in cyberspace as @DortchOnIT. I've been in the information technology (IT) business since the 1970s. And if you have questions about how best to drive business benefits with IT, or how to tell better stories about your offerings, I have answers (and opinions, skills, and experience) that can help you to grow and improve your business!

What I Do:
I've spent most of the past four decades (whew!) translating things "technology people" (and companies) say and do...things like:

Software as a Service (SaaS) / Cloud Computing
Cybersecurity
Collaboration Technologies
Customer Relationship Management (CRM)
Marketing Automation
Social Media

into things businesspeople can understand, act upon and use to their advantage...things like:

For Companies that Sell IT:                                             For Companies that Use IT:                                        For ANY Company:
More Leads, Conversions, and Customers                   Faster, Broader Solution Adoption                            Better, Faster Communications
Better Customer / Partner / Prospect Care                    More & Better IT-Business Cooperation                   More & Better Thought Leadership
More Retention, Less Abandonment!                            Happier, more Productive Users                                Greater Agility & Responsiveness
                                                                                           Improved Return on Investment (ROI)!                     Lower Costs, Higher Revenues!

How I Do It:
  • With content – webinars, blogs, presentations, white papers, marketing collateral, custom research, and more.
  • With consultation and coaching, in-person and/or remotely.
  • Professionally, and with passion, wit and humor. 
  • Collaboratively, independently, economically, effectively, on budget and on deadline!
  • With a complimentary, no-obligation initial consultation, via telephone, e-mail, electronically, or in person (if you're local or paying travel expenses)!

Some of What I've Done (and Am Doing):

Artificial Intelligence (AI), Automation, and IT:
This summer, I was honored to be a guest speaker at a webinar hosted by Astound, purveyors of AI solutions designed to improve IT service management (ITSM). My gracious host and discussion partner was Rob Young, Astound’s Senior Director of Product Marketing. Rob and I share a past that includes significant stretches of time as IT industry analysts. We're both still trying to recover, but we make our way as best we can. Meanwhile, though, that webinar discussion generated a few artifacts of note.

The Industrial Internet of Things (IIoT): 
World-class business advisors at Accenture have estimated the Industrial Internet of Things (IIoT) could add $14.2 trillion to the global economy by 2030. "Arguably the biggest driver of productivity and growth in the next decade, the Industrial Internet of Things will accelerate the reinvention of sectors that account for almost two-thirds of world output."

I've launched two weekly online publications to help decision makers at businesses large and small make more sense of IIoT and IoT developments: 

Enterprise IT Security and Service Management:
I was a Senior Product Marketing Manager at LANDESK for the company's entire cybersecurity portfolio. When LANDESK became Ivanti, I was the company's first Senior Content Development Manager, part of the corporate digital marketing team. In those roles, I created some compelling and effective content. Some examples:

The "ART-ful Enterprise:
My five-part series of posts on how any enterprise can and should become more agile, resilient, and trustworthy, on LinkedIn.

Some Other "Big Ideas" from "the Archives:"
Some of my older works that I believe still stand the test of time. Stay tuned for updates:

...and for historical and entertainment value, here's a link to me speaking at the ManageFusion 08 Conference about trends in the IT analysis business:

Dortch @ ManageFusion 08


Next Steps:
  • Check out my professional profile, along with glowing endorsements from current and former colleagues and clients, at LinkedIn.
  • See "How I Can Help"
  • Drop me a line at medortch@dortchonit.com, or call or text me at (US) 415-310-6480, and let's see if it makes sense to "Get Dortch ON IT!" (And of course, initial discussions are complimentary!)
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